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2010 | OriginalPaper | Chapter

Learning Story Marketing through Practical Experience of Story Creation System

Author: Kaoru Sumi

Published in: Interactive Storytelling

Publisher: Springer Berlin Heidelberg

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This paper introduces an application for learning story marketing using a story creation system, Anime de Blog. Anime de Blog is an animation-based consumer-generated media (CGM) application. Users can create animated stories of affiliate advertising by simply inputting basic words using Anime de Blog. Through practical work experience of affiliate advertising on the Web by undergraduate students using Anime de Blog, students learned about an internet application, story marketing, and the concepts of affiliates and affiliate advertisements; they could also critically evaluate the application.

Metadata
Title
Learning Story Marketing through Practical Experience of Story Creation System
Author
Kaoru Sumi
Copyright Year
2010
Publisher
Springer Berlin Heidelberg
DOI
https://doi.org/10.1007/978-3-642-16638-9_13

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