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Published in:
2022 | OriginalPaper | Chapter
14. Legislation between Norm and Practice
Author : Mojca Ramšak
Published in: Social Impact of Wine Marketing
Publisher: Springer International Publishing
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Abstract
This chapter demonstrates how, despite more progressive legislation in certain countries, alcohol prohibitions and penalties are excessively lax for one of the world’s most profitable industries. Because regulations and standards are not uniform, governments and regulators confront issues. The alcohol or advertising sectors frequently (co)design and manage existing legislation. The COVID-19 pandemic in 2020 and 2021 made it possible to purchase alcohol in previously prohibited ways. Because alcohol use has increased, tightening the current legally permissible alcohol advertising and adding digital media advertising in it is urgently needed.