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Katharine Esty analyzes how Muhammad Yunus grew the Grameen Bank over forty years and demonstrated that it was practical to lend money to the poorest of the poor. Yunus turned conventional banking practices upside down and developed innovative management practices to address his particular situation. Esty believes there is much for today’s managers to learn from him about leading change over a long period of time. She compares his model of leadership to those of John Kotter and Rosabeth Kanter and highlights the differences in their models. Yunus’ emphasis on the importance of all kinds of communication, his ability to brand his organization, and his flexibility in adapting to change are key factors that explain his stunning successes. She concludes with some preliminary thoughts about how leading successful long-term change differs from leading more time-limited change efforts.
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Yunus, M. (1999). Banker to the poor: Micro-lending and the battle against world poverty. New York, NY: Public Affairs.
Yunus, M. (2009). Grameen Bank at a glance. Dhaka, IN: Grameen Bank.
Yunus, M. (2010). Building social business. New York, NY: Public Affairs.
- Lessons from Muhammad Yunus and the Grameen Bank: Leading Long-Term Organizational Change Successfully
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