10. Leveraging Technology to Reduce Ambiguity

In most traditional business settings the idea of being comfortable with ambiguity is something that would be appear to be something of a contradiction. Making effective decisions, be it choices linked to investment strategy or audit efficiency, require that the decision makers involved be able to drill down and ascertain exactly which pieces of data are the most important. The simple reality, however, is that as business continues to become more fluid, digitized, and global in nature ambiguity will continue to increase. Especially since it does not look like some of the hard trends – such as changing demographics, political instability, and a rebalancing of how business is conducted on a global basis, will be changing anytime soon, it seems reasonable to expect that the profession will have to evolve in order to keep pace.