Leveraging the Value of Data in the Continuum of Products and Services: Business Types in the Function-Oriented Offerings Model

2022
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Authors: Friedemann Kammler; Paul Christoph Gembarski; Henrik Kortum
Published in: Towards Sustainable Customization: Bridging Smart Products and Manufacturing Systems
Publisher: Springer International Publishing

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Abstract

This chapter delves into the transformative potential of data-driven services, particularly in mature markets like heating systems and electrical installations. It introduces the Function-Oriented Offerings (FOO) model, which creates a framework for products, functions, services, and customer value. The FOO model emphasizes the importance of virtual configuration, enabling the creation of tailored product-service bundles that adapt to individual customer needs. The chapter also explores various business types within data ecosystems, including solution providers, focused manufacturers, service-oriented manufacturers, service designers, and integrators. Each business type contributes uniquely to data-driven value creation, highlighting the diverse opportunities and strategic considerations in a data-centric economy. The chapter concludes with a discussion on the challenges and future directions for implementing function-oriented offerings, emphasizing the need for interoperability and standardization.

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Metadata
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Title: Leveraging the Value of Data in the Continuum of Products and Services: Business Types in the Function-Oriented Offerings Model
Authors: Friedemann Kammler
Paul Christoph Gembarski
Henrik Kortum
Publisher: Springer International Publishing
Book: Towards Sustainable Customization: Bridging Smart Products and Manufacturing Systems
Print ISBN: 978-3-030-90699-3

Electronic ISBN: 978-3-030-90700-6

Copyright Year: 2022
DOI: https://doi.org/10.1007/978-3-030-90700-6_88

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