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Leading Digital Transformation: The Scandinavian Way Read chapter Read first chapter

2017 | OriginalPaper | Chapter

Like, Share and Follow: A Conceptualisation of Social Buttons on the Web

Authors : Jan Ljungberg, Dick Stenmark, Fahd Omair Zaffar

Published in: Nordic Contributions in IS Research

Publisher: Springer International Publishing

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Abstract

In this theoretical and argumentative paper we analyse the implications of social buttons as used on social networking sites (SNSs). Although social buttons have been around for many years, there is still a scarcity of research on their effects despite their pivotal functions for the success of SNSs. We conceptualise these buttons as Like buttons, Share buttons and Follow buttons and analyse them and their associated actions through the lens of social capital theory. Our analysis shows how the clicker and the clickee are affected differently through these social buttons, and in the process, we also propose seven concepts to describe the social implications of these buttons. Having discussed these concepts, we conclude the paper by offering three contributions; (a) the distinguishing between the clicker and the clickee; (b) the subtle but yet distinct differences between buttons, and; (c) a set of ways through which social buttons become productive.

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Metadata
Title
Like, Share and Follow: A Conceptualisation of Social Buttons on the Web
Authors
Jan Ljungberg
Dick Stenmark
Fahd Omair Zaffar
Copyright Year
2017
Book
Nordic Contributions in IS Research

Print ISBN: 978-3-319-64694-7

Electronic ISBN: 978-3-319-64695-4

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-64695-4_5

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