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Published in:
2023 | OriginalPaper | Chapter
Lin Qingxuan: The Way to Survive in the Dark
Authors : Juan Tang, Jingxian Liu, Yanxi Chen, Rui Xu
Published in: Innovation of Digital Economy
Publisher: Springer Nature Singapore
Abstract
The sales of cosmetics industry was supposed to peak during the Spring Festival and Valentine's day. However, in early 2020, the number declined greatly during the COVID-19 pandemic, as cosmetics retailers were mainly offline. This case describes the process of how Shanghai local cosmetics brand Lin Qingxuan, who was blocked by the pandemic outbreak, rejuvenated after carrying out network marketing when the industry plummeted. This case inspires students to think about the methods and strategies of carrying out network marketing.