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SEM and the Google Ecosystem Read chapter Read first chapter

2012 | OriginalPaper | Chapter

Local Advertising and Location Targeting

Authors : Bart Weller, Lori Calcott

Published in: The Definitive Guide to Google AdWords

Publisher: Apress

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The ability to target your customers is one of the great benefits of pay-per-click marketing. In this chapter, we cover how to set your campaigns to target specific locations, whether at the ZIP code, city, state, national, or international levels. We also discuss language settings, location-based ad text, and interpreting geographic data.

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Metadata
Title
Local Advertising and Location Targeting
Authors
Bart Weller
Lori Calcott
Copyright Year
2012
Publisher
Apress
Book
The Definitive Guide to Google AdWords

Print ISBN: 978-1-4302-4014-3

Electronic ISBN: 978-1-4302-4015-0

Copyright Year: 2012

DOI
https://doi.org/10.1007/978-1-4302-4015-0_5