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Aus der Redaktion

20-08-2019 | Suchmaschinenmarketing | Im Fokus | Article

Google entwickelt sich in Richtung geschlossene Plattform

Der organische Suchtraffic im Web geht Studien zufolge zurück, was den Marktführer Google als "Walled Garden" weiter stärkt. Was die Entwicklung rund um die Datenmonopolisierung für Werbetreibende und Konsumenten bedeutet. 

16-02-2018 | Location Based Services | Im Fokus | Article

Events brauchen Social Walls

Wie massenwirksam Interaktion sein kann, demonstrieren soziale Medien eindrucksvoll. Diese Sogkraft möchten sich Event-Marketer auf Veranstaltungen zunutze machen. Social Walls bieten dafür eine effektive, wenn auch aufwendige Lösung.

12-12-2017 | Digitales Marketing | Im Fokus | Article

Diese digitalen Trends prägen das Marketing 2018

Die digitale Zukunft des Marketings ist automatisiert, sind sich Manager sicher. Verschiedene Technologien erlauben, Kunden gezielter zu erreichen. Der Nutzen für das eigene Unternehmen ist trotzdem vielen unklar. Die Trends fürs Jahr 2018. 

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Zeitschriftenartikel

01-12-2021 | Research | Issue 1/2021 Open Access

A blockchain-based service for inviolable presence registration of mobile entities

Several applications can benefit from recording information about the places a mobile entity visits and the length of time it spends there (e.g., shoppers, employees, buses, portable equipment, autonomous robots). This paper presents our approach …

01-12-2021 | Regular article | Issue 1/2021 Open Access

The mobility laws of location-based games

Mobility is a fundamental characteristic of human society that shapes various aspects of our everyday interactions. This pervasiveness of mobility makes it paramount to understand factors that govern human movement and how it varies across …

01-12-2021 | Regular article | Issue 1/2021 Open Access

Unraveling the hidden organisation of urban systems and their mobility flows

Increasing evidence suggests that cities are complex systems, with structural and dynamical features responsible for a broad spectrum of emerging phenomena. Here we use a unique data set of human flows and couple it with information on the …

01-05-2021 | Issue 1/2021

ALBA: a model-driven framework for the automatic generation of android location-based apps

In recent years, the number of smartphone users has increased dramatically. These users download millions of apps and use them for various services. Due to the significant demand for mobile apps, developers often seek faster development methods …

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Buchkapitel

2021 | OriginalPaper | Chapter

A Data Mining Approach for Indoor Navigation Systems in IoT Scenarios

Indoor positioning is an important aspect in internet of things which plays a crucial role in various scenarios. Meanwhile, depending on the scenario, Indoor Navigation Systems (INS) generates considerable amount of data which can be used in …

2021 | OriginalPaper | Chapter

Indoor Map Construction Method Based on Geomagnetic Signals and Smartphones

Indoor map construction techniques based on geomagnetic signals can achieve better effects for constructing indoor maps, because indoor geomagnetic signals are uniquely representative. An Indoor Map Construction Method based on Geomagnetic Signals …

2021 | OriginalPaper | Chapter

Multimedia Over Wireless and Mobile Networks

The rapid developments in computer and communication technologies have made ubiquitous computing a reality. From cordless phones in the early days to later cellular phones, wireless mobile communication has been the core technology that enables …

2021 | OriginalPaper | Chapter

Big Data and Modern-Day Technologies in COVID-19 Pandemic: Opportunities, Challenges, and Future Avenues

The COVID-19 pandemic has emerged as one of the most crucial health emergencies in the last decade where almost all entities of a nation’s ecosystem like inhabitants, businesses, governments, economies, and environment are impacted. The large …

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In eigener Sache

  • 22-02-2021 | Finanzbranche | In eigener Sache | Article

    Programm der Digital Revolution steht fest

    Bankmagazin und Versicherungsmagazin haben ihr Veranstaltungsformat "Fintech-Revolution" inhaltlich erweitert. Bei der nun am 22. April erstmals stattfindenden "Digital Revolution" gibt es zwei Themenschwerpunkte: Agilität und Cloud-Einsatz in der Finanzwirtschaft.

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