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2018 | OriginalPaper | Chapter

6. Macinda Sdn Bhd

Authors : Mastura Jaafar, Azlan Raofuddin Nuruddin, Syed Putra Syed Abu Bakar

Published in: Business Sustainability Model for Malaysian Housing Developers

Publisher: Springer Singapore

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Abstract

Mr. Jonathan Kok Keng Fai inherited the management of Macinda Sdn Bhd from his father-in-law. The company’s integrity and excellent track record are touted as the main ingredients of business success in housing development industry. Besides that, he has a high desire and commitment to achieve client satisfaction. Having the foresight to judge correctly what is going to happen in the future is remarkably vital for housing developers. Thus, planning at the starting point is very crucial. Small residential developers need to carefully manage the processes and risks involved in construction with thorough planning and contingency reserves. Inspired by few successful business idols, he is also responsible to spearhead the automotive business as Macinda is looking forward to diversify into other types of business. With regard to marketing, he discovered a novel innovation through product enhancement by enclosing some add-ons and gifts to the homebuyers as a symbol of memento and appreciation. He also believes that providing show houses during launching period will convince the potential customers to purchase his products.

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Metadata
Title
Macinda Sdn Bhd
Authors
Mastura Jaafar
Azlan Raofuddin Nuruddin
Syed Putra Syed Abu Bakar
Copyright Year
2018
Publisher
Springer Singapore
DOI
https://doi.org/10.1007/978-981-10-5266-8_6