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2016 | Book Series

Macmillan Studies in Marketing Management

Macmillan Studies in Marketing Management

14 Volumes | 1976 - 1998

All books of the series Macmillan Studies in Marketing Management

1998 | Book

Sales Management
Theory and Practice

1988 | Book

Marketing in Developing Countries

1985 | Book

Forecasting for Sales and Materials Management

1984 | Book

Bank Marketing Management

1983 | Book

Public Relations for Marketing Management

1983 | Book

Marketing
Theory and Practice

1981 | Book

Brand Management
Planning and Control

1980 | Book

Industrial Marketing

1977 | Book

A Management Guide to Market Research

1977 | Book

Organisational Buying Behaviour
The Key to More Effective Selling to Industrial Markets

1976 | Book

Pricing

1976 | Book

International Marketing Management

1976 | Book

Product Policy and Management

1976 | Book

Marketing
Theory and Practice