Top

Published in:

2023 | OriginalPaper | Chapter

Make-or-Buy Strategies of Established Car Manufacturers to Counter the Technological Transformation towards Self-Driving Cars

Authors : Laura Bischoff, Michael Stephan

Published in: Towards the New Normal in Mobility

Publisher: Springer Fachmedien Wiesbaden

Activate our intelligent search to find suitable subject content or patents.

search-config

AI-assisted search

Off

Abstract

Accompanied with the emergence of new technologies in the field of autonomous driving (AD), the automotive industry is facing a significant transformation. Alongside the changes in hardware, which are characterized in particular by an increase in electronics, software is assuming ever greater importance as value-adding feature in vehicles and poses new challenges for the research and development (R&D) of automotive firms. Especially car manufacturers have to decide on strategies to develop required competencies and resources or to cooperate with other firms in order to gain access to relevant technologies in this new field. Within this paper we analyze such strategic make-or-buy decisions of established car manufacturers active on the European market to access core AD technologies.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

previous chapter Umgang mit Zielkonflikten bezüglich neuer Technologien und Märkte durch plattformbasierte Ecosystems

next chapter Betriebliche Mobilitätsbudgets als Beitrag zur Verkehrswende – Herausforderungen und Umsetzungsmöglichkeiten

Autio, E., Nambisan, S., Thomas, L. D. W., & Wright, M. (2018). Digital affordances, spatial affordances, and the genesis of entrepreneurial ecosystems. Strategic Entrepreneurship Journal, 12(1), 72–95.

Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.

Baxter, P., & Jack, S. (2008). Qualitative case study methodology: Study design and implementation for novice researchers. The Qualitative Report, 13, 544–559.

Bowen, G. A. (2009). Document analysis as a qualitative research method. Qualitative Research Journal, 9(2), 27–40.

Breschi, S., Lissoni, F., & Malerba, F. (2003). Knowledge-relatedness in firm technological diversification. Research Policy, 32(1), 69–87.

Cánez, L. E., Platts, K. W., & Probert, D. R. (2000). Developing a framework for make‐or‐buy decisions. International Journal of Operations & Production Management, 20(11), 1313–1330.

Cassiman, B., & Veugelers, R. (2006). In search of complementarity in innovation strategy: Internal R&D and external knowledge acquisition. Management Science, 52(1), 68–82.

Chatterji, D. (1996). Management of technology change. R&D Management, 26 (2), 182–183.

Chiesa, V., & Manzini, R. (1998). Organizing for technological collaborations: A managerial perspective. R&D Management, 28(3), 199–212.

Christensen, C. M. (2011). The innovator’s dilemma: The revolutionary book that will change the way you do business. Harper Business.

Cumming, D., & Dai, N. (2010). Local bias in venture capital investments. Journal of Empirical Finance, 17, 362–380.CrossRef

Dean, T. J., Meyer, G. D., & DeCastro, J. (1993). Determinants of new-firm formations in manufacturing industries: Industry dynamics, entry barriers, and organizational inertia. Entrepreneurship Theory and Practice, 17(2), 49–60.

Eisner, E. W. (2017). The enlightened eye: Qualitative inquiry and the enhancement of educational practice. Teachers College Press.

Ernst, H. (1997). The use of patent data for technological forecasting: The diffusion of CNC-technology in the machine tool industry. Small Business Economics, 9(4), 361–381.

Gavinelli, L. (2016). Firms’ strategies and competitiveness: An overview. In L. Gavinelli (Hrsg.), Business strategies and competitiveness in times of crisis (S. 1–48). Palgrave Macmillan.

Gerybadze, A. (2004). Technologie- und Innovationsmanagement: Strategie, Organisation und Implementierung. Vahlen.

Grant, R. M. (1991). The resource-based theory of competitive advantage: Implications for strategy formulation. California Management Review, 33(3), 114–135.

Hall, J., Matos, S., Silvestre, B., & Martin, M. (2011). Managing technological and social uncertainties of innovation: The evolution of Brazilian energy and agriculture. Technological Forecasting and Social Change, 78(7), 1147–1157.

Knoben, J., & Bakker, R. M. (2019). The guppy and the whale: Relational pluralism and start-ups’ expropriation dilemma in partnership formation. Journal of Business Venturing, 34(1), 103–121.

Kuhnert, F., Stürmer, C., & Koster, A. (2018). Five trends transforming the automotive industry. PricewaterhouseCoopers GmbH. https://www.pwc.com/gx/en/industries/automotive/assets/pwc-five-trends-transforming-the-automotive-industry.pdf. Zugegriffen: 12. Febr. 2021.

Lemaire, A., Lucazeau, R., Rappers, T., Westerheide, F., & Howard, C. E. (2018): Artificial intelligence—A strategy for European startups. Roland Berger, Asgard Capital. https://asgard.vc/wp-content/uploads/2018/05/Artificial-Intelligence-Strategy-for-Europe-2018.pdf. Zugegriffen: 12. May 2021.

Melander, L., & Tell, F. (2014). Uncertainty in collaborative NPD: Effects on the selection of technology and supplier. Journal of Engineering and Technology Management, 31, 103–119.CrossRef

Millson, M. R., Raj, S. P., & Wilemon, D. (1996). Strategic partnering for developing new products. Research-Technology Management, 39(3), 41–49.

Miotti, L., & Sachwald, F. (2003). Co-operative R&D: Why and with whom? Research Policy, 32(8), 1481–1499.

Mohr, D., Kaas, H. –W., Gao, P., Wee, D., & Möller, T. (2016). Automotive revolution – perspective towards 2030. McKinsey & Company. https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/disruptive-trends-that-will-transform-the-auto-industry. Zugegriffen: 30. Febr. 2021.

Oesterle, M.-J. (2003). Kooperationen in Forschung und Entwicklung. In J. Zentes, B. Swoboda, & D. Morschett (Eds.), Kooperationen, Allianzen und Netzwerke (S. 631–658). Gabler.

Poppo, L., & Zenger, T. (1995). Opportunism, routines, and boundary choices: A comparative test of transaction cost and resource-based explanations for make-or-buy decisions. Academy of Management Proceedings, 1995(1), 42–46.

Silverman, B. S. (1999). Technological resources and the direction of corporate diversification: Toward an integration of the resource-based view and transaction cost economics. Management Science, 45(8), 1109–1124.

Sinkovics, N. (2018). Pattern matching in qualitative analysis. In C. Cassell, A. Cunliffe, & G. Grandy (Eds.), The SAGE handbook of qualitative business and management research methods: Methods and challenges (S. 468–484). Sage.

Stake, R. E. (2006). Multiple case study analysis. The Guilford Press.

Stephan, M. (2003). Technologische Diversifikation von Unternehmen: Ressourcentheoretische Unter-suchung der Determinanten. Univ.-Verl.CrossRef

Stephan, M. (2014). Theorien der Industrieevolution. In W. Burr (Hrsg.), Innovation: Theorien, Konzepte und Methoden der Innovationsforschung (S. 220–265). Kohlhammer.

Stigler, G. J. (1951). The division of labor is limited by the extent of the market. Journal of Political Economy, 59(3), 185–193.

Teece, D. J. (1986). Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy. Research Policy, 15(6), 285–305.

Un, C. A., Cuervo-Cazurra, A., & Asakawa, K. (2010). R&D collaborations and product innovation. Journal of Product Innovation Management, 27(5), 673–689.

Veugelers, R. (1997). Internal R & D expenditures and external technology sourcing. Research Policy, 26(3), 303–315.

Walker, G., & Weber, D. (1984). A transaction cost approach to make-or-buy decisions. Administrative Science Quarterly, 29(3), 373–391.

Wassmer, U., & Dussauge, P. (2012). Network resource stocks and flows: How do alliance portfolios affect the value of new alliance formations? Strategic Management Journal, 33(7), 871–883.

Williamson, O. E. (1975). Markets and hierarchies, analysis and antitrust implications: A study in the economics of internal organization. Free Press.

Williamson, O. E. (1985). The economic institutions of capitalism: Firms, markets, relational contracting. Free Press.

Yin, R. K. (2018). Case study research and applications: Design and methods (6th ed.). Sage.

Title: Make-or-Buy Strategies of Established Car Manufacturers to Counter the Technological Transformation towards Self-Driving Cars
Authors: Laura Bischoff
Michael Stephan
Publisher: Springer Fachmedien Wiesbaden
Book: Towards the New Normal in Mobility
Print ISBN: 978-3-658-39437-0

Electronic ISBN: 978-3-658-39438-7

Copyright Year: 2023
DOI: https://doi.org/10.1007/978-3-658-39438-7_4