01-10-2013 | Catchword
Makers
Published in: Business & Information Systems Engineering | Issue 5/2013
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The digital world offers interesting opportunities for user entrepreneurs (van Hippel 2005). Compared to physical products, software solutions, cloud services, or Internet-based services can be easily marketed around the globe. For instance, small businesses or user entrepreneurs often develop Apps for marketplaces, such as the iTunes or the Google Play AndroidApp Store. Similar trends can be observed in the B2B sector around platforms such as force.com. The question is now to what extent new technologies and complementary services are able to transfer the principles from the physical to the digital world. …Advertisement