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2018 | OriginalPaper | Chapter

7. Making New

Author : Amiel Kornel

Published in: Spinning into Control

Publisher: Palgrave Macmillan US

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Abstract

Making new by tinkering, wandering, listening and conversing also requires resourcefulness. Venture craftsmen recombine, reconfigure and repurpose in novel ways existing ideas, methods, materials, software and content. With these hacks and mashups, they make new while making do.

By continually handcrafting prototypes of products and marketing campaigns and engaging in dialogue with stakeholders and customers, venture craftsmen create discovery spaces to wander and wonder about new opportunities and winning business models. Doing—more than thinking—guides exploration.

Adaptive “lean” planning and the improvisational arts of venture craft share a bias towards action that refuses to wait for resources to reach a desired level; a readiness to use whatever relationships, know-how and resources are on hand; and an inventive and even playful approach to recombining existing assets and resources in novel ways.

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Title: Making New
Author: Amiel Kornel
Publisher: Palgrave Macmillan US
Book: Spinning into Control
Print ISBN: 978-1-137-51355-7

Electronic ISBN: 978-1-137-51356-4

Copyright Year: 2018
DOI: https://doi.org/10.1057/978-1-137-51356-4_7