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5. Management der digitalen Transformation

  • 2019
  • OriginalPaper
  • Chapter
Published in:
Author
Mark Harwardt
Published in
Management der digitalen Transformation
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Grundsätzlich müssen Unternehmen es schaffen, sowohl im Kerngeschäft effizient als auch mit Blick auf die digitalen Technologien innovativ zu sein. Es ist daher wichtig, dass Unternehmen für sich die passende Strategie finden. Dabei hat es sich bewährt, die digitale Transformation als einen Prozess zu betrachten, der im Idealfall strukturiert geplant und durchgeführt wird. Entsprechend haben sich einige Vorgehensmodelle gebildet, von denen hier einige vorgestellt werden.
Das vermehrte Aufkommen von neuen Technologien und deren Integration in die Unternehmen bringt Veränderungen mit sich. Diese betreffen insbesondere auch die Führungskräfte und das Controlling, sodass deren Rolle in der digitalen Transformation eingehender diskutiert wird. Darüber hinaus wird auch auf einige Erfolgsfaktoren der digitalen Transformation eingegangen. Dadurch soll aufgezeigt werden, wie Unternehmen darauf hinarbeiten können, dass die digitale Transformation im eigenen Unternehmen erfolgreich sein wird.

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previous chapter Geschäftsmodelle und deren Weiterentwicklung
Title
Management der digitalen Transformation
Author
Mark Harwardt
Copyright Year
2019
Book
Management der digitalen Transformation

Print ISBN: 978-3-658-27336-1

Electronic ISBN: 978-3-658-27337-8

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-27337-8_5
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