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Management Roadmap zur Strategiefindung von neuen Services

  • 2018
  • OriginalPaper
  • Chapter
Published in:
Authors
Herbert Michael Richter
Magdalena Brunnhofer
Clemens Fischer
Martin Tschandl
Published in
Service Business Development
Publisher
Springer Fachmedien Wiesbaden

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Abstract

Aufgrund der zunehmenden Digitalisierung entstehen vor allem für die Investitionsgüterindustrie neue Chancen für produktbegleitende Services, die in Teilumfängen heute bereits angeboten werden. Vielfach sind diese Services jedoch Randkompetenzen in den Unternehmen und häufig nicht Teil der strategischen Planung des Managements. Dieser Beitrag zeigt einen gangbaren Weg zur strategischen Planung von Services auf. In strukturierten Schritten wird eine Management Roadmap für Services konzipiert.

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previous chapter How does Service Business Development (really) take place? Strategy Configuration in Manufacturing Companies’ different Business Environments
next chapter Normstrategien für das Service Business Development zur Berücksichtigung digitaler Plattformen in der Wertschöpfung
Title
Management Roadmap zur Strategiefindung von neuen Services
Authors
Herbert Michael Richter
Magdalena Brunnhofer
Clemens Fischer
Martin Tschandl
Copyright Year
2018
Publisher
Springer Fachmedien Wiesbaden
Book
Service Business Development

Print ISBN: 978-3-658-22425-7

Electronic ISBN: 978-3-658-22426-4

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-658-22426-4_7

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