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2020 | OriginalPaper | Chapter

11. Managerial Practices of Co-creation and Psychosocial Work Outcomes

Authors : Olga Gjerald, Trude Furunes

Published in: Tourism Employment in Nordic Countries

Publisher: Springer International Publishing

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Abstract

This chapter contributes to knowledge about managerial practices related to co-creation and how these practices are connected to psychosocial work outcomes. The analysis identifies six particular practices that managers in different service companies apply to their work, these are: (1) conditioning for flexibility in co-creation; (2) fostering co-creation competence among staff, (3) mediating social support from customers, (4) providing a safe space to ventilate emotions, (5) moderating multicultural dialogue, and (6) “getting them to see the whole [service chain]”. These findings are discussed in the light of Nordic leadership and the ethical challenges of providing decent and meaningful work in tourism.

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Title: Managerial Practices of Co-creation and Psychosocial Work Outcomes
Authors: Olga Gjerald
Trude Furunes
Publisher: Springer International Publishing
Book: Tourism Employment in Nordic Countries
Print ISBN: 978-3-030-47812-4

Electronic ISBN: 978-3-030-47813-1

Copyright Year: 2020
DOI: https://doi.org/10.1007/978-3-030-47813-1_11