Managers from Networks: A Hymn to Humanism or the Pathos of Technocratism?

The article discusses the issue of radical transformations of modern management systems associated with the emerging of new digital technologies. The information space that has emerged as a result of their development, becomes a relatively independent managerial factor affecting the employee. Its implementation is considered in the framework of the two main trends opposition in the development of modern world civilization, which are humanism and technocracism. They exist based on the principle of complementarity and affirm the significance of different social and spiritual characteristics of the individual. In the course of cyberspace impact on the individual, these characteristics demonstrate both risks and threats, as well as the advantages of the development and functioning of the individual as an element of an effective management system. Technologies of virtualization, communications, network technologies, and mediatization of reality are analyzed as impact mechanisms. Based on the specifics of embedding certain technologies in the management process, the necessity and ways of accounting for them in personnel management are justified.