Skip to main content
main-content
Top

Hint

Swipe to navigate through the chapters of this book

2017 | OriginalPaper | Chapter

Managing the Digital Transformation: Ten Guidelines for Communications Professionals

Authors: Joachim Klewes, Dirk Popp, Manuela Rost-Hein

Published in: Out-thinking Organizational Communications

Publisher: Springer International Publishing

share
SHARE

Abstract

Seldom have there been phases in which the development of the communications profession was so confusing as it is today. Depending on the type of company, its size and the size of the team—and subject above all, of course, to the market in question—the paths to the future differ. What all have in common is that communicators must find their own answer to the digital transformation. The authors are convinced that the following ten guidelines can help them to find it.

To get access to this content you need the following product:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 69.000 Bücher
  • über 500 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Testen Sie jetzt 15 Tage kostenlos.

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 58.000 Bücher
  • über 300 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Testen Sie jetzt 15 Tage kostenlos.

Metadata
Title
Managing the Digital Transformation: Ten Guidelines for Communications Professionals
Authors
Joachim Klewes
Dirk Popp
Manuela Rost-Hein
Copyright Year
2017
DOI
https://doi.org/10.1007/978-3-319-41845-2_14