2016 | OriginalPaper | Chapter
3. Marke neu denken: Vom Leuchtturm zum Lagerfeuer
Authors : Prof. Dr. Hans-Peter Hahn, Dr. Manfred Luckas, Prof. Dr. Jürgen Schulz, Dipl.-Komm.-Wirt. Robert Caspar Müller, Prof. Dr. Wolfgang Ullrich, Prof. Dr. Tobias Langner, Malte Christ, Jun.-Prof. Dr. Alexander Fischer, Dipl.-Ök. Daniel Bruns, Dr. Rupert Hofmann, Prof. Dr. habil. Jan Drengner, Erich Posselt
Published in: Marke neu denken
Publisher: Springer Fachmedien Wiesbaden
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