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2020 | OriginalPaper | Chapter

5. Market Communication

Author: MPA DDr. Julia Puaschunder

Published in: Behavioral Economics and Finance Leadership

Publisher: Springer International Publishing

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Abstract

Behavioral Finance is one of the most novel developments in Behavioral Economics. Since the end of the 1970s a wide range of psychological, economic and sociological laboratory and field experiments proved human beings deviating from rational choices and standard neo-classical profit maximization axioms that fail to explain how human actually behave. Human beings were rather found to use heuristics in the day-to-day decision making. These mental short cuts enable to cope with information overload in a complex world. Behavioral economists proposed to nudge and wink citizens to make better choices for them with many different applications in very many different domains. This chapter reviews and proposes how to use mental heuristics, biases and nudges in the finance domain to profit from markets.
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Metadata
Title
Market Communication
Author
MPA DDr. Julia Puaschunder
Copyright Year
2020
DOI
https://doi.org/10.1007/978-3-030-54330-3_5

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