2015 | Book
Market Mediations
Semiotic Investigations on Consumers, Objects and Brands
Author: Benoît Heilbrunn
Publisher: Palgrave Macmillan UK
2015 | Book
Author: Benoît Heilbrunn
Publisher: Palgrave Macmillan UK
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.