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Marketing Automation als Framework für die konsequente Entwicklung der Marketing-Prozesse und Kundenansprache

  • 2023
  • OriginalPaper
  • Chapter
Published in:
Author
Alexander Mrohs
Published in
Praxishandbuch B2B-Marketing
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Marketing Automation spielt die zentrale Rolle in Inbound-Strategien. Dabei verändert Marketing Automation nicht nur die Kundeninteraktion entlang des gesamten Kundenlebenszyklus, sondern auch die Zusammenarbeit in der Organisation. Dieser Artikel zeigt, wie Marketing und Vertrieb durch Marketing Automation gestärkt werden und erklärt, weshalb Marketing Automation ein Modell zur nachhaltigen Organisationsentwicklung und daher ein Managementthema ist.

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previous chapter Warum Sie Marketing-Automatisierung strategisch denken sollten?
next chapter Marketing Automation – So sieht das perfekte Prozessmodell zur Implementierung aus
Title
Marketing Automation als Framework für die konsequente Entwicklung der Marketing-Prozesse und Kundenansprache
Author
Alexander Mrohs
Copyright Year
2023
Book
Praxishandbuch B2B-Marketing

Print ISBN: 978-3-658-40036-1

Electronic ISBN: 978-3-658-40037-8

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-658-40037-8_12
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