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Published in:
1988 | OriginalPaper | Chapter
Marketing by the state: I
Author : Joanna Kinsey
Published in: Marketing in Developing Countries
Publisher: Macmillan Education UK
Included in: Professional Book Archive
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Marketing by the state is generally poor or even non-existent in many economies. At the same time it has a fundamental role to play, for, as noted earlier, the state intervenes in the economy to a much greater extent than in developed countries. In order that a country’s resources can be used optimally, marketing must be effectively understood and applied.