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1995 | OriginalPaper | Chapter

Marketing Capital Goods

Authors : Mike Meldrum, Malcolm McDonald

Published in: Key Marketing Concepts

Publisher: Macmillan Education UK

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As with any product-based approach to marketing, the marketing of capital goods presents suppliers with some special concerns. These are generated by the nature of the products and the circumstances under which they are bought and sold. Capital goods can be pieces of plant and equipment, such as large machines, boilers or storage facilities, or complete systems such as refineries, telecommunications networks or civil engineering projects.

Metadata
Title
Marketing Capital Goods
Authors
Mike Meldrum
Malcolm McDonald
Copyright Year
1995
Publisher
Macmillan Education UK
DOI
https://doi.org/10.1007/978-1-349-13877-7_12