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2014 | OriginalPaper | Chapter

Marketing for Mortality? The Scottish Case and the Humankind Index

Authors : Kathy Hamilton, Katherine Trebeck

Published in: Humanistic Marketing

Publisher: Palgrave Macmillan UK

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Abstract

Place marketing strategies are becoming increasingly sophisticated with city branding in particular developing as an important sub field within this literature (Kotler et al., 2002). City branding campaigns often highlight consumption opportunities which may be seen as a means of promoting recovering from the identity crisis caused by de-industrialization. Indeed, Miles (2010) suggests that the consuming city has become central to urban life to the extent that policy-makers and urban planners focus on consumption at the expense of anything else.

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previous chapter Wants vs. Needs: On the Philosophical Bases of Humanistic Marketing

next chapter Criminal Marketing: An Inhuman Side of Business

Title: Marketing for Mortality? The Scottish Case and the Humankind Index
Authors: Kathy Hamilton
Katherine Trebeck
Publisher: Palgrave Macmillan UK
Book: Humanistic Marketing
Print ISBN: 978-1-349-46964-2

Electronic ISBN: 978-1-137-35329-0

Copyright Year: 2014
DOI: https://doi.org/10.1057/9781137353290_7