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2014 | OriginalPaper | Chapter

Marketing for Mortality? The Scottish Case and the Humankind Index

Authors : Kathy Hamilton, Katherine Trebeck

Published in: Humanistic Marketing

Publisher: Palgrave Macmillan UK

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Place marketing strategies are becoming increasingly sophisticated with city branding in particular developing as an important sub field within this literature (Kotler et al., 2002). City branding campaigns often highlight consumption opportunities which may be seen as a means of promoting recovering from the identity crisis caused by de-industrialization. Indeed, Miles (2010) suggests that the consuming city has become central to urban life to the extent that policy-makers and urban planners focus on consumption at the expense of anything else.

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Metadata
Title
Marketing for Mortality? The Scottish Case and the Humankind Index
Authors
Kathy Hamilton
Katherine Trebeck
Copyright Year
2014
Publisher
Palgrave Macmillan UK
DOI
https://doi.org/10.1057/9781137353290_7

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