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An Introduction to Consumer Metamorphosis in the Digital Age Read chapter Read first chapter

2016 | OriginalPaper | Chapter

8. Marketing for New Tourism Perceived by East Asian E-Consumers

Authors : Erkan Sezgin, Semra Gunay Aktaş

Published in: e-Consumers in the Era of New Tourism

Publisher: Springer Singapore

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Abstract

Rapid growth in the info-communication technologies for the last two decades has modified and sometimes reorganised the disciplines, and marketing is not the exception. Either new software such as applications or hardware like smartphones enabling new tourists for more information search has helped or forced professionals develop new marketing tools. This study focuses how East Asian tourists perceive new tourism marketing in specific to mobile applications, gamification, semiology and e-loyalty. Mean results of five East Asian tourist nations revealed that they are friendly to new applications and new marketing.

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previous chapter MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park
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Metadata
Title
Marketing for New Tourism Perceived by East Asian E-Consumers
Authors
Erkan Sezgin
Semra Gunay Aktaş
Copyright Year
2016
Publisher
Springer Singapore
Book
e-Consumers in the Era of New Tourism

Print ISBN: 978-981-10-0085-0

Electronic ISBN: 978-981-10-0087-4

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-981-10-0087-4_8