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Published in:
2007 | OriginalPaper | Chapter
Marketing in the Islamic Countries of Southeast Asia
Author : Marin Marinov
Published in: Marketing in the Emerging Markets of Islamic Countries
Publisher: Palgrave Macmillan UK
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Southeast Asia covers more than four million square kilometers, which is almost the size of Europe. At the end of 2005 the population amounted to 570 million. The region comprises 11 countries, namely Brunei, Burma (Myanmar), Cambodia, East Timor, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Three of them — Brunei, Indonesia, and Malaysia — are predominantly Muslim. Indonesia is the largest and most populous state. It occupies half of Southeast Asia and is home to about 40 per cent of its inhabitants. It is also the fourth largest and most populous Islamic country in the world.