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Marketing Challenges in Islamic Countries Read chapter Read first chapter

2007 | OriginalPaper | Chapter

Marketing in the Maghreb Region

Author : Marin Marinov

Published in: Marketing in the Emerging Markets of Islamic Countries

Publisher: Palgrave Macmillan UK

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‘Maghreb’ is the old Arabic name for north-west Africa. The region consists of Algeria, Libya, Mauritania, Morocco, and Tunisia and is isolated from the rest of the African continent by the natural boundaries of the Sahara Desert and the Atlas Mountains.

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Metadata
Title
Marketing in the Maghreb Region
Author
Marin Marinov
Copyright Year
2007
Publisher
Palgrave Macmillan UK
Book
Marketing in the Emerging Markets of Islamic Countries

Print ISBN: 978-1-349-54318-2

Electronic ISBN: 978-0-230-62628-7

Copyright Year: 2007

DOI
https://doi.org/10.1057/9780230626287_4