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Marketing Letters

Marketing Letters 1/2019

Issue 1/2019

Table of Contents ( 9 Articles )

14-03-2019 | Issue 1/2019

Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking

Seo Young Kim, Bernd H. Schmitt, Nadia M. Thalmann

19-03-2019 | Issue 1/2019 Open Access

A wearable sales assistant: capturing dynamic nonverbal communication behaviors using sensor technology

Sandra Pauser, Udo Wagner

15-02-2019 | Issue 1/2019

Consuming together (versus separately) makes the heart grow fonder

Ximena Garcia-Rada, Lalin Anik, Dan Ariely

08-03-2019 | Issue 1/2019

Spending as protection: the need for safety increases preference for luxury products

Han Ma, Hannah K. Bradshaw, Narayan Janakiraman, Sarah E. Hill

13-03-2019 | Issue 1/2019

Brand loyalty evolution and the impact of category characteristics

Gauthier Casteran, Polymeros Chrysochou, Lars Meyer-Waarden

23-02-2019 | Issue 1/2019

Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising

Tae Hyun Baek, Sukki Yoon, Seeun Kim, Yeonshin Kim

17-01-2019 | Issue 1/2019

Roles of a preselling strategy under asymmetric information

Xi Wang, Xu Guan, Zelong Yi

26-02-2019 | Issue 1/2019

Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption

Ricardo Montoya, Constanza Flores

07-02-2019 | Correction | Issue 1/2019

Correction to: The message in the box: how exposure to money affects charitable giving

Ahmet Ekici, Aminreza Shiri, Carter A. Mandrik

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