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Marketing Letters

Issue 1/2020 Idea Corner

Content (12 Articles)

Launching the Idea Corners section of Marketing Letters

Peter N. Golder, Sandy D. Jap

Speciesism: an obstacle to AI and robot adoption

Bernd Schmitt

The cannabis industry: a natural laboratory for marketing strategy research

Mitchell C. Olsen, Keith Marion Smith

The Second Digital Revolution

  • Idea Corner

Aric Rindfleisch

Drug influences on consumer judgments: emerging insights and research opportunities from the intersection of pharmacology and psychology

Geoffrey R. O. Durso, Kelly L. Haws, Baldwin M. Way

Using technology to bring online convenience to offline shopping

  • Open Access
  • Idea Corner

Marnik G. Dekimpe, Inge Geyskens, Katrijn Gielens

Why do consumers think it is fair to pay more when buying from producers versus retailers?

Gabriel E. Gonzales, Lisa E. Bolton, Margaret G. Meloy

“See your doctor”: the impact of direct-to-consumer advertising on patients with different affliction levels

Qiang Liu, Hongju Liu, Manohar Kalwani

Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising

Marius Johnen, Oliver Schnittka

Customizing products for self versus close others: the effect of intended recipient on creator perceptions of product uniqueness

Jiamin Yin, Yansu Wang, Jun Pang, Kanliang Wang

Can negative buzz increase awareness and purchase intent?

Jung Ah Han, Elea McDonnell Feit, Shuba Srinivasan

Celebrity influence on word of mouth: the interplay of power states and power expectations

Veronica L. Thomas, Kendra Fowler, Christina Saenger

Dec 19
Issue: 3-4/2019
Sep 20
Issue: 2-3/2020
Lehmannfest honoring Don Lehmann’s 50 years at Columbia Business School

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