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Marketing Letters

Marketing Letters 1/2020

Issue 1/2020

Idea Corner

Table of Contents ( 12 Articles )

09-03-2020 | Issue 1/2020

Launching the Idea Corners section of Marketing Letters

Peter N. Golder, Sandy D. Jap

30-11-2019 | Issue 1/2020

Speciesism: an obstacle to AI and robot adoption

Bernd Schmitt

16-11-2019 | Issue 1/2020

The cannabis industry: a natural laboratory for marketing strategy research

Mitchell C. Olsen, Keith Marion Smith

07-12-2019 | Idea Corner | Issue 1/2020

The Second Digital Revolution

Aric Rindfleisch

10-10-2019 | Issue 1/2020

Drug influences on consumer judgments: emerging insights and research opportunities from the intersection of pharmacology and psychology

Geoffrey R. O. Durso, Kelly L. Haws, Baldwin M. Way

05-12-2019 | Idea Corner | Issue 1/2020 Open Access

Using technology to bring online convenience to offline shopping

Marnik G. Dekimpe, Inge Geyskens, Katrijn Gielens

13-11-2019 | Issue 1/2020

Why do consumers think it is fair to pay more when buying from producers versus retailers?

Gabriel E. Gonzales, Lisa E. Bolton, Margaret G. Meloy

13-02-2020 | Issue 1/2020

“See your doctor”: the impact of direct-to-consumer advertising on patients with different affliction levels

Qiang Liu, Hongju Liu, Manohar Kalwani

15-02-2020 | Issue 1/2020

Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising

Marius Johnen, Oliver Schnittka

09-12-2019 | Issue 1/2020

Customizing products for self versus close others: the effect of intended recipient on creator perceptions of product uniqueness

Jiamin Yin, Yansu Wang, Jun Pang, Kanliang Wang

28-11-2019 | Issue 1/2020

Can negative buzz increase awareness and purchase intent?

Jung Ah Han, Elea McDonnell Feit, Shuba Srinivasan

08-02-2020 | Issue 1/2020

Celebrity influence on word of mouth: the interplay of power states and power expectations

Veronica L. Thomas, Kendra Fowler, Christina Saenger

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