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Marketing Letters

Marketing Letters 2/2015

Issue 2/2015

Table of Contents ( 10 Articles )

01-06-2015 | Issue 2/2015

Multiplicity of equilibria and information structures in empirical games: challenges and prospects

Session at the 9th Triennial Choice Symposium
Ron N. Borkovsky, Paul B. Ellickson, Brett R. Gordon, Victor Aguirregabiria, Pedro Gardete, Paul Grieco, Todd Gureckis, Teck-Hua Ho, Laurent Mathevet, Andrew Sweeting

01-06-2015 | Issue 2/2015

Advancing research on loyalty programs: a future research agenda

Els Breugelmans, Tammo H. A. Bijmolt, Jie Zhang, Leonardo J. Basso, Matilda Dorotic, Praveen Kopalle, Alec Minnema, Willem Jan Mijnlieff, Nancy V. Wünderlich

01-06-2015 | Issue 2/2015

Platforms: a multiplicity of research opportunities

S. Sriram, Puneet Manchanda, Mercedes Esteban Bravo, Junhong Chu, Liye Ma, Minjae Song, Scott Shriver, Upender Subramanian

01-06-2015 | Issue 2/2015

The relative impact of gratitude and transactional satisfaction on post-complaint consumer response

Françoise Simon, Vesselina Tossan, Chantal Connan Guesquière

01-06-2015 | Issue 2/2015

A simple heuristic for obtaining pareto/NBD parameter estimates

Pablo Marshall

01-06-2015 | Issue 2/2015

The relationship between consumer characteristics and willingness to pay for general online content: Implications for content providers considering subscription-based business models

Girish Punj

01-06-2015 | Issue 2/2015

Motivational profiling of store brand shoppers: Differences across quality tiers

Mercedes Martos-Partal, Oscar González-Benito, Mariana Fustinoni-Venturini

01-06-2015 | Issue 2/2015

Selling losers and keeping winners: How (savings) goal dynamics predict a reversal of the disposition effect

Jaakko Aspara, Arvid O. I. Hoffmann

01-06-2015 | Issue 2/2015

When deal depth doesn't matter: How handedness consistency influences consumer response to horizontal versus vertical price comparisons

Michael J. Barone, Keith B. Lyle, Karen Page Winterich

01-06-2015 | Issue 2/2015

Impact of satisfaction with e-retailers’ touch points on purchase behavior: the moderating effect of search and experience product type

Jeen-Su Lim, Abdulrahman Al-Aali, John H. Heinrichs

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