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Marketing Letters

Marketing Letters 2/2019

Issue 2/2019

Table of Contents ( 8 Articles )

28-04-2019 | Issue 2/2019

Research productivity of faculty at 30 leading marketing departments

Stijn M. J. van Osselaer, Sarah Lim

12-05-2019 | Issue 2/2019

The Pareto rule in marketing revisited: is it 80/20 or 70/20?

Daniel M. McCarthy, Russell S. Winer

11-04-2019 | Issue 2/2019

Shipping fee schedules and return behavior

Anke Lepthien, Michel Clement

12-04-2019 | Issue 2/2019 Open Access

Matte matters: when matte packaging increases perceptions of food naturalness

Eva Marckhgott, Bernadette Kamleitner

13-04-2019 | Issue 2/2019

Sniping in soft-close online auctions: empirical evidence from overstock

Wen Cao, Qinyang Sha, Zhiyong Yao, Dingwei Gu, Xiang Shao

15-05-2019 | Issue 2/2019

The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change

Bruce E. Pfeiffer, Hélène Deval, David H. Silvera, Maria L. Cronley, Frank R. Kardes

25-05-2019 | Issue 2/2019

The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions

Kunter Gunasti, Timucin Ozcan

19-06-2019 | Correction | Issue 2/2019 Open Access

Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory

Cathy Nguyen, Jenni Romaniuk, Margaret Faulkner, Justin Cohen

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