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Marketing Letters

Marketing Letters 2/2021

Issue 2/2021

Table of Contents ( 10 Articles )

15-10-2020 | Issue 2/2021

Religiosity’s influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic

Elizabeth A. Minton, Frank G. Cabano

21-02-2021 | Issue 2/2021

How limited consumption experiences affect word of mouth

Christina Saenger, Veronica L. Thomas

17-03-2021 | Issue 2/2021

The Chief Marketing Officer: an antidote to myopic earnings management practices

Preetinder Kaur, Sridhar N Ramaswami, Raghuram Bommaraju

19-01-2021 | Issue 2/2021

Text is gendered: the role of letter case

Aekyoung Kim, Sam J. Maglio

22-02-2021 | Issue 2/2021

All that glitters is not gold: when glossy packaging hurts brand trust

Yegyu Han, Mario Pandelaere

20-01-2021 | Issue 2/2021

The role of betrayal in the response to value and performance brand crisis

Ilaria Baghi, Veronica Gabrielli

02-11-2020 | Issue 2/2021

Consumer responses toward symmetric versus asymmetric facial expression emojis

Ganga S. Urumutta Hewage, Yue Liu, Ze Wang, Huifang Mao

08-10-2020 | Issue 2/2021

Emotion regulation in the marketplace: the role of pleasant brand personalities

Rebecca K. Trump, Kevin P. Newman

18-03-2021 | Issue 2/2021 Open Access

Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays

Stephan Olk, Dieter K. Tscheulin, Jörg Lindenmeier

25-01-2021 | Issue 2/2021 Open Access

A construal-level approach to hedonic and utilitarian shopping orientation

Daniele Scarpi

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