Marketing Letters

Introducing Marketing Letters’ data policy

Aparna A. Labroo, Natalie Mizik, Russell Winer

Marketing insights from text analysis

Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Ashlee Humphreys, Andrea Luangrath, Sarah Moore, Gideon Nave, Christopher Olivola, Matthew Rocklage

• Correction

Correction to: Marketing insights from text analysis

Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Ashlee Humphreys, Andrea Luangrath, Sarah Moore, Gideon Nave, Christopher Olivola, Matthew Rocklage

The effect of trust in management on salespeople’s selling orientation

Peter Dickson, Erick M. Mas, Michelle Van Solt, Tessa Garcia-Collart, Jaclyn L. Tanenbaum

“A little competition goes a long way”: Substitutive effects of emotional intelligence and workplace competition on salesperson creative selling

Ashish Kalra, Riley Dugan, Raj Agnihotri

Prepayment and future cross-buying: an exploratory analysis

Shinhye Kim, Alberto Sa Vinhas, U.N. Umesh

• Correction

Correction to: Prepayment and future cross-buying: an exploratory analysis

Shinhye Kim, Alberto Sa Vinhas, U. N. Umesh

Plural forms and dual distribution: the “external” party’s perspective and the role of path dependency

Alberto Sa Vinhas

Coordinating supply-related scarcity appeals with online reviews

Elika Kordrostami, Yuping Liu-Thompkins, Vahid Rahmani

Measuring the impact of rarity on price: evidence from NBA Top Shot

Yeonjoon Lee

• Open Access

Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers: the case of price discounts

Jyrki Isojärvi, Jaakko Aspara, Reza Movarrei

Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market

Rémi Mencarelli, Renaud Lunardo, Cindy Lombart, Markus Blut, Ericka Henon