Marketing Letters

Tighter nets for smaller fishes? Mapping the development of statistical practices in consumer research between 2008 and 2020

Antonia Krefeld-Schwalb, Benjamin Scheibehenne

Understanding effect sizes in consumer psychology

Rodrigo S. Dias, Stephen A. Spiller, Gavan J. Fitzsimons

Are scientific practices improving in consumer research? A glass half-full and half-empty

Michel Tuan Pham

Great expectations: argument order expectations shape the efficacy of order effects in one-sided advertisements

Joshua J. Clarkson, Alan D. J. Cooke, Nathanael S. Martin

Expectation-based consumer purchase decisions: behavioral modeling and observations

Justin Jia, Jia Li, Weixin Liu

How uncertainty affects information search among consumers: a curvilinear perspective

Sharlene He, Derek D. Rucker

Movie fit uncertainty and interplay between traditional advertising and social media marketing

Yinan Yu, Liangfei Qiu, Hailiang Chen , Benjamin Yen

Meaningless procedures can be meaningful for information security: consumer use of single and multiple cues in information security inferences

Yong-Wan Park, Paul M. Herr, Byung Cho Kim

Sentiment deviations in responses to movie trailers across social media platforms

Ye Hu, Ming Chen, Sam Hui

Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic

Takumi Tagashira

Social media sentiment polarization and its impact on product adoption

Ping Zhao, Zhenfeng Ma, Tripat Gill, Chatura Ranaweera

• Open Access

What reviews foretell about opening weekend box office revenue: the harbinger of failure effect in the movie industry

Pantelis Loupos, Yvette Peng, Sute Li, Hao Hao