Marketing Letters

Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying

In-Hye Kang, Taehoon Park

Handmade vs. machine-made: the effects of handmade gifts on social relationships

Fan Xiaoming, Lai Anqi, Hean Tat Keh

• Open Access

Math anxiety effects on consumer purchase decisions: the role of framing

Peter Andersen, Fei L. Weisstein, Kent B. Monroe

Not a good judge of talent: the influence of subjective socioeconomic status on AI aversion

Chunya Xie, Tianhui Fu, Chen Yang, En-Chung Chang, Mengying Zhao

• Open Access

When and why consumers prefer human-free behavior tracking products

Roshni Raveendhran, Nathanael J. Fast

Impacts of chief marketing officer in product recalls

Angela Xia Liu, Yong Liu, Ting Luo, Rui Wang

• Open Access

The impact of brand equity on profit premium in an equilibrium framework

Zsolt Sándor, Attila Szőcs, Matthijs R. Wildenbeest

Attribute ratings and their impact on attraction and compromise effects

Pronobesh Banerjee, Krishanu Rakshit, Sanjay Mishra, Tamara Masters

• Open Access

Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes

Michael Canty, Felix Josua Lang, Susanne Jana Adler, Marcel Lichters, Marko Sarstedt

Should it be my party? Consumer roles in joint experiences

Aleksandra Kovacheva, Cait Lamberton, Eugenia Wu

Continued goal pursuit in time-bound goals

Anish Nagpal, Adwait Khare, Mehdi T. Hossain

Step back in time! A construal level perspective on advertisements using brand longevity cues

Mohamed Didi Alaoui, Fabien Pecot, Altaf Merchant, Mathieu Kacha