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Marketing Letters

Marketing Letters 3-4/2019

Issue 3-4/2019

Table of Contents ( 9 Articles )

20-11-2019 | Issue 3-4/2019

How do successful scholars get their best research ideas? An exploration

Cathy Cao, Xinyu Cao, Matthew Cashman, Madhav Kumar, Artem Timoshenko, Jeremy Yang, Shuyi Yu, Jerry Zhang, Yuting Zhu, Birger Wernerfelt

12-08-2019 | Issue 3-4/2019

Poverty, consumption, and counterintuitive behavior

Andrew Bryant, Ronald Paul Hill

05-09-2019 | Issue 3-4/2019

Influence of the “benefit of the doubt” in online auctions

Yael Steinhart, Michael Kamins, David Mazursky

18-11-2019 | Issue 3-4/2019

“It is better to be loved than feared: Machiavellianism and the dark side of internal networking”

Riley Dugan, Maria Rouziou, Bryan Hochstein

02-09-2019 | Issue 3-4/2019

When more likes is not better: the consequences of high and low likes-to-followers ratios for perceived account credibility and social media marketing effectiveness

Eline L. E. De Vries

19-11-2019 | Issue 3-4/2019

The effects of relationship length on customer profitability after a service recovery

Mathieu Béal, William Sabadie, Yany Grégoire

26-11-2019 | Issue 3-4/2019

Value instantiation: how to overcome the value conflict in promoting luxury brands with CSR initiatives

Ji Kyung Park, Carlos J. Torelli, Alokparna (Sonia) Basu Monga, Deborah Roedder John

20-11-2019 | Issue 3-4/2019

Facts-up-front: should food companies follow the FDA or industry label format? The effects of combining virtue and vice information on consumer evaluations

Natalina Zlatevska, Rafi M. M. I. Chowdhury, Leona Tam, Stephen Holden

15-08-2019 | Issue 3-4/2019

Emotional intelligence and service quality: a meta-analysis with initial evidence on cross-cultural factors and future research directions

Chao Miao, Michael J. Barone, Shanshan Qian, Ronald H. Humphrey

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