Marketing Letters

Don't get embarrassed, get creative! How creative thinking helps mitigate consumer embarrassment

Kristen A. Ferguson, Kelly B. Herd

More of the same: Painful payment methods decrease variety seeking

Liang Huang, Rafay A. Siddiqui, Anastasiya Pocheptsova Ghosh

Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram

Jana Gross, Renaud Lunardo

Consumers’ minimum time investments in meaningful consumption

Erin Percival Carter, Lawrence E. Williams, Nicholas Light

Life insurance, loss aversion, and temporal orientation: a field experiment and replication with young adults

Simon J. Blanchard, Remi Trudel

• Open Access

Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options?

Robert Wilken, Julien Schmitt, Florian Dost, David Bürgin

Participant multitasking in online studies

Neil Brigden

• Open Access

Breaking the news: how does CEO media coverage influence consumer and investor evaluations?

Samuel Stäbler, Prachi Gala

Modeling misinformation spread for policy evaluation: a parsimonious framework

Yiting Deng, Richard Staelin

The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews?

Balázs Kovács