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Marketing Letters

A Journal of Research in Marketing

Marketing Letters OnlineFirst articles

19-10-2021 Open Access

Gender diversity in academic publishing—comment on Galak and Kahn (2021)

Galak and Kahn (Marketing Letters, 2021) report that females and underrepresented minorities face a less favorable organizational climate within academic marketing as compared to their respective counterparts. We complement this perspective by …

08-10-2021 Open Access

The effect of competition on product removal

The relationship between innovation and competition has been vastly studied over the past fifty years. However, one piece of the puzzle that has not been studied in detail is how in certain industries competition has an effect in the number of …

29-09-2021 Open Access

The street music business: consumer responses to buskers performing on the street and on online video platforms

The street music business dates back hundreds of years and exists in many cities of the world. Although anecdotal evidence suggests that the number of listeners who donate varies widely, academic research has not examined why listeners donate to …


Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey

Overall, the four dimensions framing this study, general experience, explicit discrimination, implicit bias, and social and sexual harassment/assault, are not conceptually distinct nor well-grounded in previous research on gender DHA. Substantial …

20-09-2021 | Replication Corner Open Access

Adoption patterns over time: a replication

Based on new data, we replicate Mahajan et al.’s (1990) paper on adopter categories and Goldenberg et al.’s (2002) paper on saddles and offer explanations and extensions. We use a new dataset to replicate the results, namely, the U.S. Consumer …

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About this journal

Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers (under 5,000 words, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results.

The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.

Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.

The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.

Officially cited as: Mark Lett

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