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Marketing Letters

A Journal of Research in Marketing

1997 - 2024
Volumes
106
Issues
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Issue 4/2024
Latest issue

About this journal

Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers (under 5,000 words, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results.

The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.

Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.

The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.

Officially cited as: Mark Lett

Metadata
Title
Marketing Letters
Coverage
Volume 8/1997 - Volume 35/2024
Publisher
Springer US
Electronic ISSN
1573-059X
Print ISSN
0923-0645
Journal ID
11002
DOI
https://doi.org/10.1007/11002.1573-059X