2015 | OriginalPaper | Chapter
Marketing Medical Residencies in Family Medicine
Authors : Michael R. Czinkota, Wesley J. Johnson
Published in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Publisher: Springer International Publishing
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This paper examines the application of marketing to medicine in an area where marketing concepts have not previously been applied - to recruiting and retaining residents. A case example is provided to illustrate the application.