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2020 | OriginalPaper | Chapter

5. Marketing Personal Brands

Author : Talaya Waller

Published in: Personal Brand Management

Publisher: Springer International Publishing

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Abstract

Marketing is the method by which a brand increases its awareness with the goal of converting visibility into economic returns. The more consumers are aware of a brand’s value, the more opportunities a brand has to increase its value. This chapter is an overview of the various marketing activities that personal brands must use to deliver value and build relationships with their audience. Before a personal brand can be marketed it must use mediums, channels, and platforms to promote the brand’s credibility and expertise.

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Title: Marketing Personal Brands
Author: Talaya Waller
Publisher: Springer International Publishing
Book: Personal Brand Management
Print ISBN: 978-3-030-43743-5

Electronic ISBN: 978-3-030-43744-2

Copyright Year: 2020
DOI: https://doi.org/10.1007/978-3-030-43744-2_5