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2015 | OriginalPaper | Chapter

Marketing Research: Family Income Levels and Enrollment Strategies

Authors : Loren B. Jung, Van D. Psimitis

Published in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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In times of impending enrollment declines Institutions of Higher Learning (IHL) seek ways to control the situation. Marketing Research can provide needed insights. High School seniors from families with different income levels were asked their perceptions and enrollment strategies were evolved from the response patterns.

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Metadata
Title
Marketing Research: Family Income Levels and Enrollment Strategies
Authors
Loren B. Jung
Van D. Psimitis
Copyright Year
2015
Book
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16945-3

Electronic ISBN: 978-3-319-16946-0

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16946-0_156