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6. Markt- und Wettbewerbsstrategien im E-Commerce

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Author
Frank Deges
Published in
Grundlagen des E-Commerce
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Die langfristig erfolgreiche Etablierung eines E-Commerce Geschäftsmodells basiert auf der Definition strategischer und wirtschaftlicher Ziele, deren stringente Verfolgung sich in Markt- und Wettbewerbsstrategien ausprägt. Dieses Kapitel vermittelt dazu ein fundiertes Basiswissen.

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previous chapter Betriebstypen und Geschäftsmodelle im E-Commerce
next chapter Cross-Channel und Omnichannel im E-Commerce
Title
Markt- und Wettbewerbsstrategien im E-Commerce
Author
Frank Deges
Copyright Year
2020
Book
Grundlagen des E-Commerce

Print ISBN: 978-3-658-26319-5

Electronic ISBN: 978-3-658-26320-1

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-26320-1_6
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