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2021 | OriginalPaper | Chapter

3. Marktbezogene Tools der Opportunity Recognition

Authors: Andreas Engelen, Clara von Gagern, Monika Engelen

Published in: Opportunity Recognition

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Kap. 3 stellt fünf Tools zur Opportunity Recognition dar, die sich auf den (potenziellen) Kunden und den Markt des betrachteten Unternehmens beziehen (Abb. 3.1).

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Footnotes
1
Der Gedanke von attraktiven, wachsenden Märkten ist auch in der Risikokapital-Geber-Welt fest verankert. So sagte der Gründer von Sequoia Capital, einem der angesehensten Venture Capital Firmen im Silicon Valley, Don Valentine einmal, dass er es besonders mag in Märkte zu investieren „big enough that even management cannot get in its way“ (Homem de Mello und Francisco 2014).
 
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Metadata
Title
Marktbezogene Tools der Opportunity Recognition
Authors
Andreas Engelen
Clara von Gagern
Monika Engelen
Copyright Year
2021
DOI
https://doi.org/10.1007/978-3-658-34955-4_3

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