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5. Marktplätze: Stimmen aus der Praxis

  • 2022
  • OriginalPaper
  • Chapter
Published in:
Authors
Mark Harwardt
Vanessa Haselhoff
Published in
Digitale Plattformen und Marktplätze
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Dieses Kapitel widmet sich abschließend noch einmal ausgiebig der Praxis. Dazu wurden zwei Interviews geführt, um die Sichtweise von Entscheidern auf Marktplätze einzufangen. Das erste Interview befasst sich mit dem Unternehmen Christ Juweliere und Uhrmacher seit 1863, das sich erst vor kurzer Zeit dazu entschlossen hat, sich zu einem Marktplatz weiterzuentwickeln. Das zweite Interview wurde mit Vertretern von Wucato geführt, einen B2B-Markplatz.

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previous chapter Marktplätze als Erfolgsbeispiel
next chapter Fazit
Title
Marktplätze: Stimmen aus der Praxis
Authors
Mark Harwardt
Vanessa Haselhoff
Copyright Year
2022
Book
Digitale Plattformen und Marktplätze

Print ISBN: 978-3-658-39409-7

Electronic ISBN: 978-3-658-39410-3

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-3-658-39410-3_5
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