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2017 | OriginalPaper | Chapter

11. Maßnahmen des Employer Brandings

Author : Uwe Peter Kanning

Published in: Personalmarketing, Employer Branding und Mitarbeiterbindung

Publisher: Springer Berlin Heidelberg

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Will man erfolgreich Employer Branding betreiben, so ist zum einen die Kenntnis unterschiedlicher Methoden von Interesse, zum anderen wäre es wünschenswert, wenn abgesicherte Erkenntnisse über deren Wirkung vorlägen. In der Medizin ist es auch wenig hilfreich, zu wissen, dass Medikamente grundsätzlich bei einer Krankheit helfen können, wenn man nichts darüber erfährt, welche Medikamente dies im Einzelnen sind. Die Forschung zu den Methoden des Employer Brandings steckt noch in den Kinderschuhen. Über die Wirkung einzelner Maßnahmen ist wenig bekannt. Insofern sind wir einstweilen in starkem Maße auf Plausibilitätsbetrachtungen angewiesen. …

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previous chapter Prozess des Employer Brandings
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Metadata
Title
Maßnahmen des Employer Brandings
Author
Uwe Peter Kanning
Copyright Year
2017
Publisher
Springer Berlin Heidelberg
Book
Personalmarketing, Employer Branding und Mitarbeiterbindung

Print ISBN: 978-3-662-50374-4

Electronic ISBN: 978-3-662-50375-1

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-662-50375-1_11

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