Measuring and Analyzing the Acceptance of Relevant Service Innovations as a Cornerstone of Planning Service Business Development in the Automotive Industry

2018
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Authors: Klaus-Peter Wiedmann; Gerald-Alexander Beese; Steffen Schmidt; Sascha Langner; Michael Schiessl
Published in: Service Business Development
Publisher: Springer Fachmedien Wiesbaden

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Abstract

Technological (r)evolutions of passenger cars regarding advanced driver assistance systems (ADAS), autonomous driving and connected in-vehicle infotainment systems (CIVIS) require the automotive industry respectively vehicle manufacturers to develop their traditional business models towards customer centric and mobility orientated service business driven approaches. This article investigates prerequisites for service business innovation and a comprehensive acceptance evaluation based on a multifaceted conceptual model and an empirical study – including first managerial implications.

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previous chapter Zielgruppenspezifische Wettbewerbsprofilierung durch Elektromobilitätslösungen im Automobilhandel – Eine vergleichende empirische Analyse

next chapter Neue Mobilitätskonzepte – Eine konzeptionelle Analyse

Metadata

Title: Measuring and Analyzing the Acceptance of Relevant Service Innovations as a Cornerstone of Planning Service Business Development in the Automotive Industry
Authors: Klaus-Peter Wiedmann
Gerald-Alexander Beese
Steffen Schmidt
Sascha Langner
Michael Schiessl
Publisher: Springer Fachmedien Wiesbaden
Book: Service Business Development
Print ISBN: 978-3-658-22423-3

Electronic ISBN: 978-3-658-22424-0

Copyright Year: 2018
DOI: https://doi.org/10.1007/978-3-658-22424-0_22