Measuring New Product Development Project Success in Vietnamese Small and Medium-Sized Enterprises

New product development (NPD) is crucial for organizations to ensure their market positioning. The purpose of this study is to examine the measurement of NPD project success in Vietnamese manufacturing small and medium-sized enterprises (SMEs). A total of 795 questionnaires were sent to manufacturing SMEs in Hanoi, with 340 usable responses received yielding a response rate of 42.77%. Using SPSS (v.24) software to analyze the data, the findings indicated that three dimensions: subjective customer acceptance, objective customer acceptance and technical success had a significant impact on the overall NPD project success measurement. Financial performance did not have a significant impact on the overall NPD project success measurement. The study findings enhance our understanding about the key dimensions of the overall NPD project success measurement in Vietnamese organizations. Vietnamese business managers may use the results to improve NPD project success in their organizations by formulating better policies supporting both financial and non-financial innovation success.