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Media Relations

Aus der Redaktion

16-09-2019 | Marketingkommunikation | Infografik | Article

CSR bleibt oft unsichtbar

Stiftungen und soziale Engagements von Unternehmen genießen ein hohes öffentliches Ansehen. Bei der Kommunikation der guten Taten hapert es aber noch: Die Mehrheit der Verbraucher fühlt sich nicht ausreichend über die sozialen Projekte informiert.

26-08-2019 | Social Media Marketing | Im Fokus | Article

Instagram im Wandel

Soziale Netzwerke halten Marketer mit ihren ständigen Neuerungen in Bewegung. So auch die App Instagram, deren Nutzungspraxis schon bald weniger von Fotos und Likes geprägt sein könnte.

04-07-2019 | Public Relations | Im Fokus | Article

Die PR in der Image-Krise

Nie war es für Unternehmen wichtiger, das eigene Image mit professioneller Kommunikation zu fördern. Doch den Public Relations wird diese Rolle immer seltener zugetraut. Stattdessen sind andere Botschafter gefragt.

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Zeitschriftenartikel

01-12-2020 | Research | Issue 1/2020 Open Access

Public risk perception and emotion on Twitter during the Covid-19 pandemic

Successful navigation of the Covid-19 pandemic is predicated on public cooperation with safety measures and appropriate perception of risk, in which emotion and attention play important roles. Signatures of public emotion and attention are present …

24-11-2020 | Original Paper Open Access

How Much You See Is How You Respond: The Curvilinear Relationship Between the Frequency of Observed Unethical Behavior and The Whistleblowing Intention

This article uses a sample of 3076 employees working in the USA to examine the relationship between the frequency of unethical behavior that employees observe in their organization and their intention to whistleblow. The results confirm the …

03-11-2020 | Abhandlung Open Access

Sustainability risks & opportunities in the insurance industry

The aim of this paper is to provide an overview of relevant sustainability risks and opportunities in the insurance industry, where we address the asset side, the liability side, and a broader corporate perspective. Furthermore, we discuss …

20-06-2020 | Original Research Paper | Issue 2/2020 Open Access

Textual Representation and Intertextuality of Graphene in Swedish Newspapers

Textual representation of graphene in Sweden’s most circulated newspapers is analyzed in 229 articles from 2004 to 2018. What is and is not said about graphene is explored through systematically identifying the lexical and grammatical patterns of …

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Buchkapitel

2020 | OriginalPaper | Chapter

The Phenomenon

This chapter provides an overview of the book’s key themes—social play, informal creative literacies and quotidian platformativity. We reflect on what it means to take Minecraft seriously as a cultural phenomenon.

2021 | OriginalPaper | Chapter

Assessing the Emerging Factors on Stakeholder Management in Public–Private Partnerships (PPP) in Malaysia

Public–Private Partnerships in Malaysia has become popular to both public and private sectors. Private and public sector need to know the emerging factors attaining the successful delivery of stakeholder management in PPP projects. This paper aims …

2021 | OriginalPaper | Chapter

Progress and Lessons Learned from Responses to Landslide Disasters

Landslides have the incredible power to transform landscapes and also, tragically, to cause disastrous societal impacts. Whereas the mechanics and effects of many landslide disasters have been analyzed in detail, the means by which landslide …

2021 | OriginalPaper | Chapter

Trumping Neustadt?: An Altered Political Environment Helps No. 45

This chapter attempts to resolve the paradox that despite Trump’s apparent disregard for many of the power principles of Neustadt’s Presidential Power he has been relatively successful in some respects. It argues that his rules or suggestions were …

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In eigener Sache

  • 11-01-2021 | In eigener Sache | Article

    Meistgeklickt auf Springer Professional im Dezember

    Im Dezember waren auf Springer Professional einige Texte besonders erfolgreich. Wir haben die beliebtesten Fachbeiträge, Bücher und Zeitschriftenartikel für Sie zusammengestellt.

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